Professional services providers like tax practitioners and accountants face some unique challenges when it comes to building strong online presences. With no tangible products to sell — which means no product photos to spruce up a web page, and no shopping carts to create a call to action — firms need to pay particular attention design, user experience, and getting the right message across.

With tax season over, now is a great time for firms to review their websites see how well they serve their purpose of drawing in prospects and serving current clients, according to Ashley Ray, the social media manager of the Income Tax School and CEO of BeEmergent.com, who laid out the following six questions to start with.