Executive vice president of K2 Enterprises Randy Johnston is well-known in the industry as a technologist and visionary for tech that will have an impact on the accounting profession. At AICPA Engage 2019, this year held in Las Vegas, Johnston discussed his best technology picks and notes for small firms this year.

Above and beyond best picks for tech, Johnston also challenged small firms to specialize their service offerings, a theme popular across sessions at this year’s Engage. He encouraged firms to think about an “elevator pitch” that includes mention of specific industries, and to develop a marketing and sales strategy to reach people in those industries across the country.