The Association for Accounting Marketing presented 29 awards to accounting firm marketers in categories such as advertising, branding, business development initiatives, events, and marketing and PR campaigns.

Experts in the field of marketing, advertising, communications and professional services sifted through more than 100 entries and picked the winners based on the accomplishment of specific goals and objectives, executing a project strategically, and measurable results. The awards were announced Monday at the Portland Art Museum during AAM’s 2018 Summit in Portland, Oregon.

The winners were as follows:

Advertising

Digital advertising: ORBA

Print campaign, total spend of $24,999 or less: Henderson Hutcherson McCullough

Print campaign, total spend above $25,000: BKD CPAs Advisors

Branding

Integrated branding programs, budget above $100,000: BKD CPAs Advisors

Integrated branding programs, budget below $100,000: MichaelSilver

Logo, new or refreshed: Casey Peterson, Ltd.

Business Development Initiative

Customized sales initiative or approach: RSM Canada

Collateral and Content Marketing

Announcements/invitations: Berdon LLP

Blogs: Freed Maxick CPAs, P.C.

Brochures: ORBA

Integrated PR campaign: Dixon Hughes Goodman LLP

Publications and newsletters: BKD CPAs Advisors

Events

Budget between $10,000 and $24,999: Margolin, Winer Evens LLP

Budget less than $9,999: Rea Associates, Inc.

Budget above $25,000: Grant Thornton LLP

Marketing and PR Campaigns

Client service/survey: Herbein + Company, Inc.

Direct marketing campaign: TDT CPAs and Advisors, P.C.

Integrated marketing campaign: SVA Certified Public Accountants

Nurture/lead generation campaign: EKSH LLLP

Recruiting campaign: Keiter

Social media campaign: Henry+Horne

Video and Multimedia

Program budget above $10,000: WithumSmith+Brown, PC

Program budget below $9,999: BKD CPAs Advisors

Website

Project budget between $10,000 and $24,999: Glass Jacobson Financial Group

Project budget above $25,000: ORBA

Project budget below $9,999: Hartmann, Blackmon Kilgore, P.C.

We AAM to Serve

Small firm: KPM CPAs Advisors

Medium firm: Rea Associates, Inc.

Large firm: Crowe Horwath LLP

White Paper

Upgrade Your Ecommerce Solution

Partner Insights
Sponsor Content From: